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How nonprofits can show appreciation to donors this Valentine's Day
Valentine's Day is around the corner, and while it's traditionally a day for romantics, we, at Material, believe it's a perfect moment for nonprofits to show some love to donors. After all, donors are the people who keep the heart of your mission beating. So, why not take this opportunity to make them feel extra special? Here’s why and how your nonprofit should seize Valentine's Day as a perfect moment to communicate with your donors, along with actionable steps to make them feel valued.

A little note goes a long way
Imagine finding a handwritten note in your mailbox among all the bills and flyers. That's exactly how your donors will feel when they receive a personalized thank you card from you. But don't just stop at "Thank you for your donation." Share a story about how their generosity is making an impact, changing lives, or planting seeds of hope. It’s about creating a connection that’s deeper than the transaction.

Why notes matter
Personalized communication acknowledges the individual behind each donation, reinforcing their personal connection to your cause. It reminds them, as donors, that they are not just another name in a database but valued partners in your mission. This recognition is key to building a loyal donor base that feels a sense of belonging and investment in your nonprofit's success.

Digital shoutouts fuel belonging
Our social feeds are flooded with noise, but a genuine shoutout to your donors could be a beacon of positivity. It’s not just about tagging them, but also about sharing with your community how they’ve lifted your cause. This public acknowledgment not only warms their hearts, but it might just inspire someone else to join in on the giving.

Why social matters
Social media is a powerful tool for storytelling and community building. When you share donor stories or thank them publicly, you're not just acknowledging their contribution, you're also demonstrating the impact of community support. This can motivate others to join your cause, expanding your donor base and creating a ripple effect of generosity.

Bring your impact to life
There’s something about seeing the faces and hearing the voices of those impacted by your work that hits differently. Why not share a video message showcasing the real difference made by your donors' support? It could be a montage of success stories, a day in the life at your nonprofit, or a heartfelt thank you from your team. It’s visual, it’s visceral, and it vividly paints the picture of your collective impact.
 
Why video matters
Visual storytelling has the power to convey emotion and impact in a way that resonates deeply with viewers. By sharing video messages that highlight the tangible outcomes of donations, you reinforce the value of each contribution and foster a deeper emotional connection with your donors. This not only celebrates current supporters, but it also showcases your nonprofit's achievements to potential donors, and illustrating how their support can make a real difference.

Wrapping it up
All said, Valentine's Day is more than just a day for chocolates and flowers. It should be viewed as an opportunity to celebrate the people that support your cause. By making your donors feel seen, valued, and connected to your mission, you are not just thanking them––you are inviting them into an ongoing partnership of change.
 
We're always on the lookout for new non-profits to partner with. If you're interested in creating meaningful change together, we'd love to hear from you. Reach out to us at [email protected].