How nonprofits can show appreciation to donors this Valentine's Day
Valentine's Day is around the corner, and while it's traditionally a day for romantics, we, at Material, believe it's a perfect moment for nonprofits to show some love to donors. After all, donors are the people who keep the heart of your mission beating. So, why not take this opportunity to make them feel extra special? Here’s why and how your nonprofit should seize Valentine's Day as a perfect moment to communicate with your donors, along with actionable steps to make them feel valued.

As an organizational and experience strategy services company, we understand the importance of authenticity, complexity, and environmental, social, and governance (ESG) factors in corporate messaging and branding. We also know that the issue of greenwashing––the practice of making exaggerated or false claims about a brand's sustainability––can damage reputations and erode trust. In this blog post, we will explore how marketing and communications can align with ESG, avoid greenwashing, and create value for customers and society alike.

Effective communication plays a pivotal role in enhancing Environmental, Social, and Governance (ESG) initiatives within organizations. In this article, we will explore how communication and ESG are interconnected, examine case studies of companies that have successfully integrated communication and ESG, discuss strategies for improving communication in ESG initiatives, highlight the benefits of transparent communication in building trust with stakeholders, and explore tools and technologies that can facilitate effective communication in ESG practices. By the end of this article, you will understand the crucial role communication plays in unlocking success in the realm of ESG.