Shifting the paradigm with smart social strategies
In the world of nonprofit organizations, understanding the pivotal role of social media in amplifying your message is essential. A well-crafted social media campaign is not just beneficial––it's crucial for your sustainability and growth.
How nonprofits can show appreciation to donors this Valentine's Day
Valentine's Day is around the corner, and while it's traditionally a day for romantics, we, at Material, believe it's a perfect moment for nonprofits to show some love to donors. After all, donors are the people who keep the heart of your mission beating. So, why not take this opportunity to make them feel extra special? Here’s why and how your nonprofit should seize Valentine's Day as a perfect moment to communicate with your donors, along with actionable steps to make them feel valued.
Why Authenticity, Complexity and ESG in Marketing and Communications Matters
As an organizational and experience strategy services company, we understand the importance of authenticity, complexity, and environmental, social, and governance (ESG) factors in corporate messaging and branding. We also know that the issue of greenwashing––the practice of making exaggerated or false claims about a brand's sustainability––can damage reputations and erode trust. In this blog post, we will explore how marketing and communications can align with ESG, avoid greenwashing, and create value for customers and society alike.