What marketing and communications strategy is.
Specific work performed for the creation, refinement or optimization of an organization's go-to-market plan, inclusive of the channels, tactics and content developed and employed to share results, motivate engagement and/or drive action.
- Awareness Campaigns
- Fundraising Campaigns
- Community Action Campaigns
- Stakeholder Communications
- Channel Management
Marketing and communications strategy programs we offer.
Marketing and communications strategy can be segmented and understood as being informative, motivational or social. As such, we offer three distinct strategic programs which are each unique in their objectives and outcomes.
EducationalFocused on establishing an organization's presence in a specific impact area to build community around shared interests.
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PromotionalFocused on inspiring advocacy for and participation in an organization's programs and services to achieve its mission and vision.
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RelationalFocused on improving the use, efficacy and management of an organization's programs platforms and processes.
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Marketing and communications strategy services we provide.
We understand the financial, time and other resource constraints nonprofits often face. To offset these, we offer a strategic set of on-demand services which are independently focused on solving for a specific need.
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Stakeholder Research
Brand/Content Audits Creative Exploration |
Channel Planning
Campaign Design Content Development |
Testing
Performance Analysis CRM/Social/Website Optimization |
Additional strategic services.
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ORGANIZATIONAL STRATEGY
Purpose, culture and community direction |
BRAND & DESIGN STRATEGY
Identities, design systems and guidelines |
EXPERIENCE STRATEGY
Connected digital ecosystems |
Call to impact.
Partner with us to see how we can develop or unlock your organization's potential for a more strategic, more impactful future. Together we can make the world better – one person, one block, one community at a time.