What experience strategy is.
Specific work performed for the design, development or optimization of an organization's digital ecosystem, specifically its website or similarly connected online stakeholder experiences, their features, functions and content.
- Organizational Websites
- Campaign Websites
- Promotional Landing Pages
- Stakeholder Portals
- Content Management Systems
- Asset Management Systems
- Relationship Management Systems
Experience strategy programs we offer.
Experience strategy can be segmented and understood as being analysis-based, design-build and/or improvement-focused. As such, we offer three distinct strategic programs which are each unique in their objectives and outcomes.
EvaluativeFocused on gauging an organization's digital maturity to inform both near- to long-term roadmap recommendations.
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ConstructiveFocused on reimagining and building organizational experiences to enable more meaningful stakeholder engagement.
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TransformativeFocused on scaling an organization's digital capabilities to realize efficiency gains and increase the capacity for impact.
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Experience strategy services we provide.
We understand the financial, time and other resource constraints nonprofits often face. To offset these, we offer a strategic set of on-demand services which are independently focused on solving for a specific need.
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Heuristic Analysis
Performance Analysis Content/Martech Audits |
IA/UX/Content Strategy
UX Design & Development Content Development |
Platform Consultation
User Research/Testing Connected Service Design |
Additional strategic services.
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ORGANIZATIONAL STRATEGY
Purpose, culture and community direction |
BRAND & DESIGN STRATEGY
Identities, design systems and guidelines |
MARKETING & COMMS STRATEGY
Audience-centric content and tactics |
Call to impact.
Partner with us to see how we can develop or unlock your organization's potential for a more strategic, more impactful future. Together we can make the world better – one person, one block, one community at a time.