What brand and design strategy is.
Specific work performed for the creation, refinement or evolution of an organization's brand to establish presence, build, maintain and/or increase equity, and ensure consistent representation in and across all use cases.
- Brand Position
- Brand Voice
- Brand Identity
- Design Systems
- Guidelines
Brand and design strategy programs we offer.
Brand and design strategy can be segmented and understood as strategic framing, asset development and usage guidance. As such, we offer three distinct strategic programs which are each unique in their objectives and outcomes.
PositioningFocused on an organization's why, what and how––the unique value proposition in service to constituents and distinct from competitors.
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BrandingFocused on an organization's visual and verbal identity––the recognizable symbolic expression of its logo, tone of voice and supporting assets.
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GoverningFocused on the management and acceptable internal and external use of an organization's brand and design system.
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Brand and design strategy services we provide.
We understand the financial, time and other resource constraints nonprofits often face. To offset these, we offer a strategic set of on-demand services which are independently focused on solving for a specific need.
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Territory Exploration
Persona Development Messaging Development |
Identity Design
Brand Voice Development Design Systems Development |
Brand Guidelines Development
Design System Guidelines Development |
Additional strategic services.
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ORGANIZATIONAL STRATEGY
Purpose, culture and community direction |
MARKETING & COMMS STRATEGY
Audience-centric content and tactics |
EXPERIENCE STRATEGY
Connected digital ecosystems |
Call to impact.
Partner with us to see how we can develop or unlock your organization's potential for a more strategic, more impactful future. Together we can make the world better – one person, one block, one community at a time.